Thinkific vs. Kajabi vs. Learn: Which Course Creation Platform is the Best?

Thinkific vs. Kajabi vs. Learn: Which Course Creation Platform is the Best?

Case Study

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Course creation has emerged as a thriving industry, capturing the attention of individuals and businesses alike. In essence, course creation refers to the process of developing and designing educational content that can be delivered online. Whether it’s through video lessons, interactive quizzes, or downloadable resources, course creators like you can engage learners, empower them with valuable insights, and facilitate personal and professional growth. Thanks to online platforms, anyone can jump in on this action and make a real impact in the world of education and personal development. When it comes to course creation platforms and digital product sales, there are a plethora of options available. But today, we’ll be focusing on three of the top contenders in the market: Thinkific, Kajabi, and Learn.

With the whole digital learning craze, it’s no surprise that course creation has become super popular. Today, people are seeking convenient and accessible ways to acquire new skills or enhance existing ones, making online courses a highly sought-after commodity. A good online course experience is like taking a thrilling adventure from the comfort of your own home. It’s all about providing learners with a seamless and enjoyable journey that leaves them inspired, knowledgeable, and wanting more. And that, dear coach and educator, depends on which platform you choose for your online course. Here’s a blow-by-blow comparison to help you decide what’s best for your course creation needs—Thinkific vs. Kajabi vs. Learn:

Course Creation and Management

Thinkific: Provides a range of modern and sleek templates that can be customized to suit your branding needs. It has an easy-to-use course creation interface with features like drag-and-drop course builder, multimedia support, quizzes, and certificates. This is perfect for course creators who want to drip content. It also offers advanced course management tools, such as analytics, student progress tracking, and customization options for branding. 

Kajabi: Has a reputation for having some of the best-designed templates and offers more robust customization options. This allows you to create a fully customized website that reflects your brand’s personality and aesthetics. It is widely known for its all-in-one platform that includes course creation, marketing, and sales features. Additionally, it provides a comprehensive course builder with customization options, assessments, community features, and student engagement tools. What’s more, it offers marketing automation, email marketing, and sales funnels.

Learn: Primarily a digital product sales platform that allows you to sell courses and other digital products. It offers features like one-click upsells, order bumps, and affiliate management. However, it does not have built-in course creation tools like Thinkific and Kajabi.

Website and Branding

Thinkific: Allows you to create a branded website for your online business with custom domains, themes, and design customization options. It also provides the ability to integrate your own website using their API or embed courses on your existing website.

Kajabi: Offers customizable website themes, landing page builder, and blog features to create a branded website for your courses. It also includes features like custom domains, email marketing, and automation tools to build your online brand.

Learn: No website or branding features as it is primarily focused on digital product sales. It does not include built-in course creation or website design capabilities.

Sales and Marketing

Thinkific: Offers basic sales and marketing features. These include the ability to create coupon codes, integrate with payment gateways, and track sales analytics. It also integrates with email marketing tools like Mailchimp and ConvertKit for basic email automation.

Kajabi: Provides comprehensive sales and marketing features, including the ability to create sales funnels, email marketing, automation, and affiliate management. It also offers advanced marketing analytics and tracking options.

Learn: Primarily focused on sales and checkout features, such as one-click upsells, order bumps, and affiliate management. It does not offer built-in email marketing or advanced marketing automation like Kajabi.

Pricing and Cost

Thinkific: Offers different pricing plans. These include a free plan with limited features, and paid plans with additional features and customization options. Pricing starts at $49/month for the Basic plan and goes up to $399/month for the Premier plan.

Kajabi: Has pricing plans that start at $119/month for the Basic plan and go up to $319/month for the Pro plan. It also offers a higher-priced plan called Growth Plan with additional features. Kajabi does not have a free plan but offers a 14-day free trial.

Learn: Has a one-time payment lifetime license for $495, which provides access to all features without any ongoing monthly or yearly fees. They also offer a 30-day money-back guarantee. The only downside is that you need a video hosting integration (Vimeo, etc.) because they don’t host the videos on their platform. That means you have to pay for the video hosting platform separately.

Thinkific vs Kajabi vs Learn: The Verdict

In conclusion, Thinkific, Kajabi, and Learn are all powerful tools for online course creation and sales, but they have different focuses and pricing models. If you’re looking for a simple and affordable option, Thinkific and Learn are both great choices. But if you’re willing to invest in a higher-priced platform with advanced features and customization options, Kajabi may be the best choice for you. Ultimately, the best platform for you will depend on your specific needs and goals, so take the time to carefully consider Thinkific vs Kajabi vs Learn and choose the platform that aligns with your vision for your online course business. 

Ultimately, the best platform for you will depend on your specific needs and goals, so take the time to carefully consider Thinkific vs Kajabi vs Learn and choose the platform that aligns with your vision for your online course business.


If you’re aching to know which of these tools is the perfect fit for your online business, our team at All Out Virtual can help sort things out for you. With more than 200 successful projects worldwide, our team is here to optimize these tools for your business so you only have to focus on what matters for you. All Out Virtual’s mission is to empower course creators and educators like you to propel you towards your goals of increasing conversions and boosting revenue. Happy course creating!

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Hi! I'm Christy

My superpower is working with coaches, creatives, and service-based specialists to craft, streamline, and automate their client experiences so they can increase conversions and focus on revenue generation.

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